Started in 1988 at the society's spiritual home at Blair Castle in the Scottish Highlands, Keepers of the Quaich recognizes outstanding achievement in those who work, write or evangelize about Scotch Whisky by honoring them with title of "Keeper." A select few are invited each year to be distinguished with the role of Master of the Quaich.

The Society takes its name from the traditional two-handled drinking cup which is described in the ancient Gaelic language of Scotland as a 'cuach' or quaich, a vessel long associated with friendship and the enjoyment of Scotch Whisky.

The Society recognizes the U.S. market has a unique role to play in keeping Scotch modern, diverse, and relevant, while celebrating the unique heritage, quality and luxury of the King of Spirits.

Since the foundation of the Society, just over 2,700 people from more than 100 countries have received the honor. Together with the select few that have served a further ten years and who have subsequently been distinguished as Master of the Quaich, they represent thousands of years of shared experience and knowledge.